Diaper startup Coterie has received  $23.8 million during its latest round of funding, led by Ben Bryce at Align Ventures. This brings the group’s total funding to $34 million including investments from Beliade, Willow Growth, River Park Ventures and model Ashley Graham.
 
 
To date, Coteri, an ultrasoft diaper brand that takes a stage-based approached to diapering, has sold 80 million diapers, accounting for nearly 1% of the $6 billion diaper and wipes industry, three years after launching.
 
 
For Graham, Coterie proved a worthy investment by first proving its value in her own life. “I’ve been using their diapers and wipes since my son was born, and they’re hands down the best out there,” the mother of three says. “They’re so soft and plush, no blowouts, no diaper rash and best of all, because they keep my little ones so dry, they sleep better through the night—which means I do too!”

But the model and investor was also struck by the brand’s commitment to and transparency around safety and sustainability, using only clean and tested materials, and knew it was an outlier in the babycare space. “Coterie has been such a game-changer for my family,” Graham notes. “I’m thrilled to join their mission in making parents’ lives—including my own—a little bit easier, and can’t wait for all that’s to come!”


The funding will enable Coterie to not only double down on its mission but also expand into new realms. “We’re intensely focused on innovation at the product level [by] developing uniquely cleaner and higher performing diapering solutions, the developmental journey with a stage-based approach to growth, and the unprecedented customer experience we provide to parents every single day [with] flexible subscription, text order management, and beyond,” explains Frank Yu, the company’s founder and CEO. “Our mission is to make parents’ lives easier, and we take a 360-degree approach to supporting parents in every step of their journey.”